Moving Type – Letters in Motion
Typography in Motion:
A retrospective – from the beginnings of the film until today
Letters or characters are no more the static medium that they used to be a long time ago. The exhibition ‘Moving Types’ presents 125 years of typography in motion by showing internationally important filmic examples. Since that time, not only pictures were set in motion but also letters. These letters began to move, became multidimensional, and were equipped with special attributes and sometimes even character traits.
In addition to short films, children’s films, title sequences, closing credits, and films clips, such as excerpts from “Winnie the Pooh”, “Sesame Street”, and “Delicatessen” or the Oscar-winning short film “Logorama”, the exhibition also presents computer-animated, three-dimensional “lifeworlds” with texts floating in space as virtual explanations. Moving Types features works of more than 300 international artists and designers, such as Oskar Fischinger, Muriel Cooper, Gary Hill, Ludovica Houplin, Matthias Zentner, and Alex Gopher.
‘Moving Types’ is multimedia-based and interactive; it reflects the spirit of the time as well as the world of media with its manifold changes. An especially constructed media façade is part of the exhibition. The visitors can send messages via SMS (Mainz: 0152 36 974 123, Schwäbisch Gmünd: 0179 18 65 814) and by doing so they can change it and contribute to its creation. The visitors are led through the exhibition by means of iPads which are placed at their disposal. But there is also an interesting supporting program me consisting of talks, guided tours, workshops, and film evenings available.
The exhibition project “Moving Types – Letters in Motion” was planned, organized, and realized by a team of three curators: Prof. Ralf Dringenberg (HfG Schwäbisch Gmünd), Prof. Anja Stöffler (FH Mainz, img), and Prof. Harald Pulch (FH Mainz, img). The media façade was designed by Anja Stöffler and Ralf Dringenberg, and Nikolaus Völzow did the programming. The Centre for Time-based Design (z zg Zentrum Zeitbasierte Gestaltung), an institution which consists of the Institute for Media Design / Mainz University of Applied Sciences and the Schwäbisch Gmünd University of Applied Sciences, is responsible for this exhibition which was realized with the collaboration of the Gutenberg-Museum in Mainz.